⭐TribalHub + Chalkline Webinar Recap - Four Ways Tribal 🎰Casinos are Making ❤️ Loyalty Programs 📱 Mobile
TribalHub’s webinar series is aimed to educate and invigorate leadership, marketing and technology teams. Today's topic: taking Loyalty programs mobile.
Let’s face it. The loyalty programs we use and love the most are mobile.
One simple example: Starbucks. What makes their program so great and useful?
And most importantly, what can we learn from the best loyalty programs and trends in other industries?
We’ve talked to dozens of casino marketing leaders and here are four key points we’re seeing and hearing.
#1: ABCD: Always Be Capturing Data
In addition to the loyalty database, every property has as combination of programs and places that drive data capture:
Email newsletter
SMS program
Ecommerce transactions
Mobile app
Free-to-play sports
Social casino
The opportunity: tying all player data together and building actionable profiles.
AI & great vendors are making this opportunity a reality, and many industry leaders point to this initiative as their #1 priority: a unified view of the player that can be used to drive more transactions and visit.
Key learning: Today’s player data drives tomorrow’s visit AND tomorrow’s marketing personalization.
#2: Always Integrate Retail + Digital Loyalty Marketing
Online promotions that capture new email addresses, then award drawing entries for a retail event?
This is a great example of where marketers are leveraging digital programs to directly drive loyalty sign-ups AND retail visits.
Even direct mail can drive players online, as Three Rivers Casino demonstrates.
Key learning: Big retail events get even bigger with a strong digital component.
#3: Give Players SIMPLE Ways to Engage with you Online
We’re partial to free-to-play sports games as the simplest form of entertainment that you can provide players.
That said: mobile loyalty program sign-up is the single greatest opportunity for nearly every property we work with.
It’s just what people have come to expect from their favorite loyalty programs.
Key learning: start simply, but simply start building online promotions now.
Bonus: demand that your loyalty vendors get you online in a meaningful way.
#4: Daily Digital Engagement Drives Retail Visits
It doesn’t really matter WHAT it is, just that players love it and engage with you online.
Why? Because those players that engage online are measurably more valuable than the average player. In fact: 6 times more valuable at retail.
These omnichannel players open your emails, download your apps and visit far more frequently.
Key learning: give players ways to play on mobile even when they’re in between visits.
Learn More
Watch the replay here at TribalHub.com.
Contact the Chalkline team to learn more and get starting simple sports promotions.
View our award-winning sports games library.
Join one of our industry-leading webinars on the third Thursday of every month.
February’s webinar is “💡3 Innovations in 🎰 Casino Email 📧 Marketing” with special guest Justin Shank of Shank Marketing.
Loyalty programs can be tough to get right, especially when you want to keep players engaged across channels. Using Loyally AI helped me combine mobile and retail efforts smoothly. It made the whole experience more connected and easier to track player behavior.