The Big Game: Running Free-to-Play Contests Fans Love & Play
Sports fans of all kinds want to be a part of Super Bowl LIX, and our Casinos run a wide range of games that fit their players perfectly.
They call it “The Big Game” for a reason.
A few weeks ago, we spotlighted casinos that were taking full advantage of the NFL post-season with great fan engagement promotions.
Now, we’re down to one final game that 100,000,000+ fans will watch.
So how are our clients making the most of their fan’s passion for the most spectacular broadcast TV event of the season?
Casinos are driving clients to retail events.
Media companies are creating engagement to connect players to wagers on the day of the Super Bowl.
Here are a few of our favorite promotions.
Big Game Hi-Lo
It’s so simple, everyone can play.
Simple take popular player props, and guess “high” or “low.”
Players complete the game in less than a minute, while casinos capture valuable email addresses, rewards numbers and more.
See and play an example of “Big Game Hi-Lo.”
Agua Caliente Casinos' “Ultimate Fan Challenge”
Agua Caliente Casinos runs a terrific football contest all season long.
Some of the program highlights:
Tiered prizing creates a higher incentive for players with elite status
Season-long leaderboard format appeals to Super Contest fans
Weekly prizing allows players to jump in any time
Plus, Agua Caliente is using fan engagement to drive retail visits to the property.
Play along with Agua Caliente here.
The Sports Geek $100,000 Big Game Jackpot Challenge
The Sports Geek runs a Big Game Jackpot Challenge that gives players a shot at $100,000 in cash, yet is still pretty simple to play.
Play along with The Sports Geek here.
Prairie Band Casino & Resort’s “Swiftie Bingo”
In our humble opinion, these are the best props for this game.
For the second year running, Prairie Band Casino & Resort—home to many, many Chiefs fans—will run a bingo game focused on all things related to Ms. Swift’s presence at the Big Game.
No, it’s not football…but it IS fun and players really seem to like it. Especially the fans we call “Casino Casuals” who may have a more pop-culture focus on the game.
Play along with “Swiftie Bingo.”
Soaring Eagle Casino’s “Big Game Parlay”
Many of our casino clients have sportsbooks.
Inside the sportsbook, parlays are THE key to wagers players love AND book profitability.
Why not wrap them both into The Big Game?
Soaring Eagle does a great job of doing exactly that, while promoting their Live Watch Party and Super Bowl wagering promotions at their sportsbook.
Play along with Soaring Eagle here.
Rolling Hills Big Game Jackpot - TEAM MEMBERS ONLY
What better way to offer a perk for your players while you educate them about sports games and wagering?
It’s fun, it’s free to play and this continues a string of great team member games that Rolling Hills shares with employees.
Bonus: In-Venue Leaderboards
Engage retail players on mobile like Chumash Casino does through live leaderboards.
Game players love a good leaderboard, and the motion graphics on the leaderboard get their attention, and the QR Code drives game play and email data capture.
Learn More
Learn more about Chalkline Sports Games Library.
Visit chalklinesports.com.
And most importantly: enjoy the game!