✅ May Webinar Recap: ✅ 3 Simple Ways to Grow Your ❤️ Loyalty Database Today
Jatonia Ziegler of Playersoft joined the show to share tips that will grow your Casino Loyalty Database TODAY.
JZ joined the Chalkline crew for a fast-paced walk through the state of loyalty and 3 keys to growth. You can listen to the replay right here.
#1: Existing Patrons are THE Starting Point for Growth.
Acquiring a new customer can cost five times more than retaining an existing customer.
Increasing customer retention by 5% can increase profits from 25-75%.
So: start by engaging your players online when they’re NOT on property, and help them plan their next visit.
Preakness Stakes Scratch & Win?
PGA Championship Hi Lo?
Sports are one way that we KNOW works, but as JZ says: “Get your brand in their hand” and good things will happen.
#2: Use the Entire Property Landscape for New Player Identification
Players have many reasons to visit you: hotel stays, shows, gaming, big sporting events.
How is your team collecting email addresses AND permission to market?
We love this innovative idea from Grand Casino, who hosted Chippendales for two nights of entertainment.
First: they built a freeplay game for all attendees.
Second: they posted a QR code right outside the venue doors and advertised a $25 prize.
The results: a huge spike in new players.
The point is: use every digital plus retail opportunity to identify:
Uncarded patrons
Unknown ticket-holders
Patrons sitting at your sports bar watching ESPN
#3: The Future is a connected one. Demand more TODAY from your vendors to centralize and activate data.
One of JZ’s favorite quotes here perfectly illustrates this point.
Your current vendors can help connect each other.
Your future vendors should ALL be connecting each other.
Player data and explicit permission to market are the keys to future success.
And Retail + Digital players are your most valuable players…6.5X more valuable at retail than your retail-only players.
Learn More
Get ready for NFL Kickoff with the Chalkline Gameplan
Next Month: June Webinar with Special Guest Kiran Brahmandam of Gaming Analytics
Coming up next on June 19th at 12pm ET…
☀️ It's a new day...and not just for tech, but for Casino Leaders.
🤖 Everyone needs AI literacy.
⛽ Data is the fuel driving your marketing forward.
👑 How are you going to personalize, measure & optimize YOUR guests' experiences?
Join Chalkline CEO Daniel Kustelski and special guest Gaming Analytics CEO Kiran Brahmandam for the "Fastest 30 Minutes" in casino marketing!