⭐ March Webinar Recap: 🚀 3 Strategies to Differentiate Your 🎰 Casino and Increase ❤️ Loyalty
What are the critical ways that you can truly differentiate your property from other Casinos AND other forms of entertainment?
Want to watch the 30 minute replay? View here.
Acres CEO Noah Acres joined Thursday’s episode of ‘The Operators Edge’ webinar series.
#1: Personalization at the Individual Level
In the Casino, carded play is the most valuable data stream to personalize against.
Engagement can be 100% variable, depending on the value and behaviors of the player, as this Fortuna example above demonstrates.
In sports, there are tons of ways to easily personalize and localize.
No one will be surprised that players at Prairie Band are rooting for the University of Kansas hoops team on the first day of March Madness.
Key learning: The deeper the personalization, the better the results.
#2: Real-time Player Communication
What’s the hottest slot on the floor?
The COLDEST slot on the floor?
When displayed on the floor, these types of real-time data can drive player behavior and create excitement across a range of slots.
In Sports Promotions, of course, we’re use to personalized real-time communication as part of the game, and SMS’s and last-minute emails work:
And as a reminder: omni-channel players are worth more, so if you connect real-time communication to the player on the floor AND to their mobile, they average about 6X more retail spend.
Key learning: Moments matter! Get in front of people when they’re making purchasing decisions.
#3: Get Creative with VIPs
When 20% of Players account for 80-90% of gaming revenues, it’s obvious they need to be a focal point of your Host team.
What’s not obvious is that VIPs can and should earn more for each win, and should be invited to VIP-only experiences that may happen in person, or on their phone.
Key Learning: Broaden the toolbox of tactics to delight VIPs ON and OFF property
Bonus Idea!
Our friends at Rolling Hills Casino do a great job of engaging their staff members with freeplay games, but this creative for March Madness just takes the cake, in our humble opinion.
Just a reminder to take chances and have fun with sports promotions.
Learn More
Sign up for next month’s ‘The Operators’ Edge’ webinar here.
Check out the Chalkline Games Library with free-to-play sports titles for every level of player.