LEADS Product for Casino Loyalty
Free-to-play sports games measurably engage your most valuable rewards members AND fill the top of your program's conversion funnel with LEADS. Here's how.
When I was working at a large land-based casino group, I quickly realized that only two things truly mattered: money and loyalty.
And if you don’t build great loyalty, it’s hard to make a lot of money.
Fast-forward to today: many casino loyalty programs are behind industry standards for what most Americans consider a great loyalty program.
A quick look at popular loyalty programs like Starbucks reveals the gap, especially on mobile.
So, what can we learn and apply?
A lot. And it’s easier than you think to get started.
So Why is Mobile + Retail Engagement so Important?
We’ve analyzed players that play free-to-play games on mobile against carded play at a number of casinos.
Omni-channel players are 6 times more valuable than the average player.
And don’t just take our word for it. BetMGM and Rush Street Interactive have reported nearly identical values for omni-channel players in quarterly investor reports.
Join Chalkline in making 2025 the “Year of the Player.”
Fortunately, many Casino Loyalty Programs across the USA are re-imagining a more digital and mobile experience starting NOW, with value baked into their rewards even when players are not on property.
Sports promotions offer the highest-ROI opportunity for casino marketing teams to engage a new audience of patrons and gives them reason to visit you on their phones AND in person.
Introducing LEADS to Build Loyalty Programs
To speed the growth of loyalty programs, Chalkline built LEADS.
As your Casino’s Loyalty program moves to online + mobile, LEADS drives:
More ‘top of the funnel’ prospects for your Loyalty Program
Direct sign-ups for new members (if you have online sign-up, and you should)
Continued conversion: engage and get existing members through more digital AND retail visits
What is LEADS?
LEADS is a part of every one of Chalkline’s Sports Promotions packages.
Through our simple sports promotions, Chalkline delivers:
1. Loyalty Program Leads
Yes, we send you a list of qualified opted-in leads for your Loyalty Program.
This info includes email address, first name, last name and ZIP code.
2. List of Players that tried to Convert to your Loyalty Program
List of Players that clicked and tried to convert from “Lead” to “Loyalty Program Sign-up.”
Real-time reporting on all sports promotions these players played in their monthly journey.
3. Integration with your CRM
Whether you use Mailchimp, Xtremepush, Optimove or Braze, Chalkline has simple integrations that will automatically get your player email addresses into the right spot.
4. Integration with your Casino Loyalty Program Sign-in / Sign-Up
That means: players will log in to YOUR loyalty program to play Chalkline games.
This last one is huge. Imagine players could log into your loyalty program and play casino-like sports games every day.
Does your marketing team think this would drive more loyalty and more retail visits?
About Chalkline Games
Chalkline’s sports games library is the largest in North America, and drives deep engagement for players of all levels.
Our titles include really simple games like “Scratch & Win” because we talk to players, we talk to casino teams, and we are students of player behavior + analytics.
Our newest game: “Hi-Lo Sports” appeals to players of every level and is perfect for daily and weekly player engagement.
Chalkline games are full featured with social sharing, leaderboards players love and automated messaging.
Game Lobby
🏆 Leaderboards
👤 Player Profiles
🎟️ Retail drawings as an entry
Communications
👩💻 CRM Integration
👥 Social sharing
📧 Automated SMS & Email
Scheduling Features
⏳ Countdowns
📅 Scheduled Big Events
🔴 Live “Freeplay Staking” Contests
Do you want LEADS for YOUR Casino Loyalty Program?
Give your players sports games that they love to play, and drive more clicks and visits to your property.
Contact the Chalkline team to learn more and get starting simple sports promotions.
View our award-winning sports games library.
Read our Casino Loyalty Marketing Substack.
Join one of our industry-leading webinars on the third Thursday of every month.