💡Feb Webinar Recap & Replay - 3 Innovations in 🎰 Casino Email 📧 Marketing
Yes, we talk about AI, but it starts with a fresh approach to strategic planning for email.
Email has been a key arrow in our marketing quiver for two decades now.
As a channel, email has one of the highest marketing ROIs of any digital channel, yet rarely gets the attention it deserves.
How has the channel changed, and how can Casino Marketing teams innovate their way forward with the new tools and tech that exists today?
Fortunately, Justin Shank joined The Operators’ Edge webinar to share his data and experiences.
Three innovative approaches to email marketing in 2025…
#1: Start with a Strategy Overview through a 2025 lens
Things have changed. In a big way.
Questions to ask yourself:
Does your process have innovation/AI/new tools built in?
Is your team rapidly upgrading their skill set to meet the challenge of competition in the marketplace (from every other retail establishment trying to drive one more retail visit)?
Is your player data fundamentally solid enough to support AI and the new tools that are out there?
Key learning #1: If you’re a casino marketing leader, you must re-examine and fundamentally understand your email marketing process, and the player data structure, as a starting point for growth.
#2: Make your emails more interactive & variable-driven
There are amazing tools out there.
Scratch-offs, spinning wheels, polls and surveys. They’re out there and they work well.
Key learning #2: Experiment and test. It’s vitally important to your email click-through growth.
#3: Generative AI is what’s cookin’
Everybody talks about it.
Emails with AI-driven optimization improve click rates by 73% or more.
You gotta use it.
Key learning #3: Start simply and Simply start. AI can be a gamechanger.
Learn More
Contact the Chalkline team to learn more and get starting simple sports promotions.
Contact Shank Marketing to learn more about what Justin and his team are up to.
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Join our next industry-leading webinar on the third Thursday of every month.