🎉 Building on 🏀 March Madness after a Strong 🏈 Football Season: Chumash Casino Resort Case Study
Digital PLUS Retail Sports Promotions consistently drive outsized results for a leading Southern California casino.
How it Started: Launching UPLAY Sports
Chumash Casino Resort launched UPLAY Sports to engage sports fans with simple, mobile-first free-to-play games.
Regular contests include:
Hockey Daily Challenge
Basketball Daily Challenge
Football Weekly Challenges
Special events for retail-only Monday Night Football games
Chumash Casino Resort Then Opens a New Sports Bar
From the Grand Opening press coverage in the Santa Barbara Independent on October 7th, 2024:
The Sports Bar at Chumash is a full-service and seated dining and bar experience, and is also connected to U PLAY Sports, the Chumash Casino Resort’s free-to-play sports picking challenge. Users are able to select their favorite teams for a chance to win Slot Free Play, while watching games live on the multiple TV screens in the establishment. As the NFL season continues, U PLAY Sports is offering its Pro Football Pick ’em. Users have the chance to win over $100,000 in prizes.
Football season was a big win for both college AND pro football fans at the Sports Bar and UPLAY Sports, with a regular mix of free-to-play contests for fans of all levels.
Use of Chalkline’s In-Venue Leaderboard drove awareness, game play and database building throughout the season, including in the Conference Championship games.
Strong Football Season Wraps with an Eye Towards March Madness
Football season ended with a sold-out retail Watch Party at the Sports Bar.
So: what’s next now that the NCAA Basketball Tournament is upon us?
A whole lot of chances for hoops fans to win:
What Chumash Casino Says
Partnering with Chalkline on UPLAY Sports has put our patrons 'in the game.'
We love the simplicity of working with Chalkline, and our players love making predictions for a shot at prizes for every sports and pop culture event.
Plus: regular Jackpot Games around big sporting events add another dimension of fun to our free-to-play contests.”
Michael Figuero, Business Relationship Manager, Chumash Enterprises
Learn More About Chumash Casino Resort’s Sports Offerings
Check out the new Sports Bar
Play UPLAY Sports games
Visit chumashcasino.com
Learn More About Chalkline Sports Promotions
North America’s largest sports games library - our newest fave: “Pick, Spin & Win”
March Madness plans for Casino Marketing teams
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