💎April Webinar Recap: 3️⃣ Proven Strategies that Dazzle and Grow Your Casino VIPs 🏆
Nick Ippolito joined the program for a lively discussion about Player Development, action figures and ABC's.
This recap will NOT, I repeat NOT, do justice to a live conversation with the high-energy Nick Ippolito, we highly recommend that you watch the replay here.
Our favorite part of the webinar may have been Nick’s action figure…without an action figure 😂:
Three proven strategies that will dazzle and grow your Casino VIPs:
#1: Integrate Retail & Digital into Every Promotional Effort
What makes the Starbucks app so great?
It reminds you how much you like seeing your name written on your cup.
It reminds you how much you like hearing your name called.
It reminds you to plan your next retail visit.
What makes the Southwest app so great?
I’m a VIP inside the app.
TSA Pre-checked approved.
Drink coupon for a 7:40am flight? Check.
Everything I need to make my trip a success? Check.
Casino loyalty apps can learn a lot—it’s a digital tool to help drive the next retail visit.
And the benefits are immediate.
Omni-channel players are 6X more valuable than the average player.
#2: Upgrade your VIP Player Management Tools
We say it all the time: Always Be Capturing Data.
But…then what?
According to Nick, a Player Development pro’s toolbox should make data digestible and actionable.
On average, you’ve got 20 seconds (if that) to make an impression on your VIPs.
Is your property investing in tools that help your Player Development team close business?
Key learning: demand more integration and personalization from vendors.
#3: Train, Teach & Mentor
Here at Chalkline we focus on sports, and every Casino VIP program has sports fans.
How do you empower your team to engage the sports fans with tools and unique opportunities that drive VIP visits?
Train, teach and mentor.
Talk to people like Nick who have been doing this for a long time.
The best companies rely on great vendors AND teachers to fill in all the gaps necessary to provide great player experiences.
Learn More
May 2025 Webinar: Jatonia Ziegler from Playersoft joins the Program!
Join us in May as JZ herself shares 3 SIMPLE ways to grow your loyalty database today.
Thursday, May 15th @ 12pm ET / 9am PT.